Lou E. Pelton (Ph.D., University of Mississippi) is NextGen Senior Fellow and Associate Professor in the Department of Marketing and Logistics at the University of North Texas. Dr. Pelton’s principal research interests include marketing channels, relationship marketing, and international distribution. Dr. Pelton’s forthcoming book, Leveraging Values in Global Value Chains (Oxford University Press) addresses multi-channel marketing in a globally- connected, technology-enabled value network. Dr. Pelton is senior author of multiple editions of Marketing Channels: A Relationship Management Approach (McGraw-Hill) and Marketing Channels: Managing Supply Chain Relationships and the forthcoming book Leveraging Value in a Virtual Marketplace (Oxford University Press). He is also co-author of Business Ethics: Perspectives on Corporate Responsibility and Rights, Responsibilities, and Relationships: Ethics andSocial Impact Management.

Dr. Pelton has published more than 125 research articles in prominent journals and inter/national conference proceedings. His articles appear in Advances in Marketing, Business Horizons, Industrial Marketing Management, Journal of the Academy of Marketing Science, Journal of Business Ethics, Journal of Business and Industrial Marketing, Journal of Business Research, Journal of Healthcare Marketing, Journal of Macromarketing, Journal of Marketing Management, Journal of Marketing, Journal of Marketing Theory and Practice, Journal of Personal Selling & Sales Management, Journal of Pharmaceutical Marketing and Management, Journal of Retailing, Journal of Services Marketing, Research in Marketing, among others. Dr. Pelton has delivered educational programs and keynote addresses for governments, organizations and tertiary institutions in Africa, Asia-Pacific, Europe, South America and the U.S. Dr. Pelton has been the Asia Pacific Economic Development (APEC)/ABAC Student Delegation Leader since 2008, and he has served in multiple capacities including CEO of the Virtual Trade Mission Foundation. His research and practitioner insights have been presented at the National Pharmacy Forum, the Asia-Pacific Millennium Conference, U.S.-Vietnam Forum on Sustainability, World Marketing Congresses, and many national and regional academic conferences. Dr. Pelton is the recipient of national research grants from the U.S. Department of Education and international research grants from The Cheung Foundation. He is former CEO of the Virtual Trade Mission Foundation.

Dr. Pelton has served as vice president (programs) of the Academy of Marketing Science and American Marketing Association Academic Division. He has also served as president of the Federation of Business Disciplines, president of the Association of Collegiate Marketing Educators, director of the American Marketing Associations ethics and co- director of relationship marketing special interest groups. He has also served in some roles in the World Marketing Congress. Dr. Pelton has been a frequent expert witness in federal and state litigation.

Dr. Pelton was selected as the 2004 UNT Summer Commencement speaker. He has also served the University in a multitude of leadership roles, including chair of the UNT Faculty Senate, Senate Budget Committee, Executive Committee of the Faculty Senate, Faculty Participation in Governance Committee, Greek Scholarship Task Force, Search Committee for the Career Center Directors, academic deans and vice presidents. Lou E. Pelton is the founder and faculty sponsor of the University of North Texas chapter of Ascend Pan-Asian Leadership, Mu Kappa Tau National Marketing Honor Society. He started both the American Marketing Association – UNT Chapter and UNT LogSA (Logistics Student Association). Dr. Pelton’s passion is international education and global outreach. He has co-directed the study abroad programs in China, Hong Kong, Malaysia, Morocco, Singapore, Spain, Thailand, and Vietnam. He is frequently consulted by tertiary education leaders in Asia for insights on academic programming, as well. He currently serves as CEO of Huang Xin Lu Pte. Ltd, and is Managing Partner of Lepiphany Eats Ltd., both with global headquarters in Hong Kong.